Es hat Spaß gemacht, mit Nikolai zu arbeiten. Das gesamte Setup, die Kommunikation und die Qualität waren genau das, was wir gesucht hatten. Ich kann ihn nur wärmstens empfehlen und werde auch an zukünftigen Projekten mit metawork.studio arbeiten.
HubSpot and Pipedrive CRM Consulting, Implementation and Automation
We design and build CRM systems that don't break as your business grows. Structured systems, clean logic, and automation workflows your team can actually rely on — without messy processes or black boxes.
Official partners & certified integrations
AI-ready by default
Your CRM, ready for the AI age
Every Pipedrive, HubSpot, and Make project we ship comes wired for AI. We're one of the few studios in Germany this far ahead of the curve — building custom MCPs, training teams, and making sure your AI tools understand your stack from day one.
Custom Pipedrive + HubSpot MCPs
We've built our own MCPs (Model Context Protocols) for Pipedrive and HubSpot — meaningfully better than the official ones because they bake in the gotchas we've hit running them in production. Claude, ChatGPT, and Gemini all talk to your CRM through our connectors.
AI that understands your stack
Your AI assistant doesn't just know "CRMs in general" — it knows your fields, your pipelines, your workflows. We pre-load it with your specific configuration so it's productive on day one, not after weeks of corrections.
AI training, included
Every CRM project comes with AI training: what to delegate, when to verify, where the productivity actually shows up. Most teams underuse what they already pay for. We change that.
Trusted by teams we've helped with CRM, automation, and integrations
We've implemented CRM systems, built automation workflows, and improved digital processes for growing businesses across sales and operations — serving clients across the UK, US, Netherlands, Sweden and the DACH region.
From the kitchen
Most recent work across active projects
Agentenabrechnung - monthly commission system
Stromeus
Phase 3: Make scenario C - confirm & close period
Stromeus
Wrong lead linking in HubSpot
Centric Software
Nikolai <> Doug, check in
Centric Software
Fix Make scenario 8547876: WV bill selection, VAT formula & deduplication
Embark Law
Cost calculator
Pipedrive vs HubSpot — what does it actually cost?
Official pricing pages show one number. Real cost is the tier, the add-ons, the hubs, the automation, and the tools around it. Set your team size and stack to compare both side-by-side.
CRM cost calculator
Compare your monthly cost running Pipedrive vs HubSpot — plus automation, office tools, and AI.
Pipedrive
Show differences
What Ultimate adds
- Unlimited reports and custom fields
- Advanced permissions & visibility controls
- Single sign-on (SSO / SAML)
- Team inboxes and contact ownership rules
- 24/7 phone support
- Higher automation execution limits
- Higher API rate limits + larger daily token budget
- Smart Docs e-signature (Premium has Smart Docs without e-sign)
What Premium is missing
- Unlimited reports and custom fields
- Advanced permissions & visibility controls
- Single sign-on (SSO / SAML)
- Team inboxes and contact ownership rules
- 24/7 phone support
- Higher automation execution limits
- Higher API rate limits + larger daily token budget
- Smart Docs e-signature (Premium has Smart Docs without e-sign)
Always included
- Webhooks in workflow automations HubSpot gates this behind Operations Hub Pro (+$800/mo).
- Projects module Dedicated post-sales project tracking inside the CRM.
- Web forms Native embedded + standalone forms, no plugin.
- Data enrichment (100 credits / month) Auto-fills company + contact data. Comparable HubSpot feature is Breeze Intelligence seat-priced.
- Smart Docs Quote + contract automation shipped in-product on Premium + Ultimate. E-signature adds on Ultimate.
- Open API + Make/Zapier native Full automation reach without per-event or per-flow fees. Premium and Ultimate differ on API rate limits, not access.
Try Pipedrive HubSpot
Show differences
What Enterprise adds
- Custom objects and advanced reporting
- Hierarchical teams and permissioning
- Single sign-on (SSO / SAML)
- Playbooks, forecasting, predictive lead scoring
- Sandboxes and higher API limits
What Professional is missing
- Custom objects and advanced reporting
- Hierarchical teams and permissioning
- Single sign-on (SSO / SAML)
- Playbooks, forecasting, predictive lead scoring
- Sandboxes and higher API limits
Bundle discount: 20% on 2 hubs, 30% on 3+ hubs.
Unlocks code actions, webhook triggers, and programmable workflows — HubSpot’s answer to Make.com inside the platform. Renamed from "Operations Hub" in March 2026.
HubSpot offers a time-limited discount — switches to full pricing after.
Try HubSpot Make.com wires Pipedrive/HubSpot to email, accounting, phone, and other tools. It sits between systems and moves data when something happens. Priced on executions, not seats — accounts are free, running them costs.
We build enterprise-grade, 24/7 AI agents in Make — substantially more reliable than agents running inside Claude, ChatGPT, or Gemini: deterministic tool calls, real execution logs, retry + error handling, and every integration your CRM speaks.
Optional
Sign up Reach net-new prospects through cold email sequences and automated follow-ups. Stand-alone category from LinkedIn outreach below. — One seat covers automated outreach. Add a seat per rep if your team will actively work inboxes and send manual follow-ups.
Sign up Connection requests, InMails, and multichannel cadences combining LinkedIn with email. Complements (not replaces) email outreach above. — One seat can drive automations on a single LinkedIn account. Add seats so each rep can run from their own LinkedIn profile.
Cloud-phone systems for outbound and inbound calls — number rental, call recording, CRM activity logging, team queues. — Call-centre teams often sit outside the CRM scope — agents dial all day without ever logging in. Set seats to match your call-centre headcount, not your CRM user count.
Team-wide AI chat + coding + document workflows. Business tiers kick in automatically once you reach 5+ seats. Gemini isn’t offered as a standalone SKU anymore — it ships bundled with Google Workspace Business+.
Email, calendar, documents, and shared drives — the baseline every business needs. Priced per seat, one per employee.
Ballpark figures based on current list prices. Metawork configuration and support are billed separately.
Links open the vendor. Metawork earns a small commission when you sign up — it doesn’t change your price.
Case studies
450+ finished projects. Making CRMs and automating across many industries since 2013.
Pipedrive
Pipedrive Import Data in Pipedrive: The Ultimate Guide
In this post, we’ll cover 3 ways to import data in Pipedrive and explain the benefits and shortcomings of each.
Pipedrive Pipedrive vs HubSpot 2025 Review – Pricing, AI Updates & CRM Comparison
Compare Pipedrive vs HubSpot in 2025: pricing, AI tools, sales features, and full cost breakdown. Learn which CRM fits your business and why.
Pipedrive Advanced Pipedrive Hack: Automate Emails with Sequences + Workflows
This post explains how to combine Pipedrive Sequences and Workflow Automations to send automated emails from each user’s inbox. Avoid creating dozens of duplicate workflows and simplify email automation for your team with this powerful setup
Deep Dive
Updating the note of the task created in sequences
Sequences don't allow inserting fields in notes or activity titles. But workflows do.
Deep Dive Update: Sort Deals in the Pipeline
New feature allows sorting the deals in the pipeline view.
Automate email forwarding with AI and make.com
Let's look at email forwarding the way it should be in 2026
Problem: Solved
Date Triggers in Workflow Automation
Date-based triggers in HubSpot come at a premium of 600$/mo. Date-based triggers in pipedrive are free from advanced plans up. Great for sending out meeting reminders and birthday wishes.
Problem: Solved Pipedrive: The Ultimate Checklist
Everything you need to know about pipedrive before you start.
Problem: Solved Pipedrive vs HubSpot: When to Use Which and Why?
Pipedrive and HubSpot boast an abundance of features and are suitable for a wide range of business models. Discover which is better for your specific needs.
💬 Client feedback
Recent work
Stromeus
Stromeus is a German energy comparison and switching platform helping customers find the best electricity and gas tariffs. Metawork built three interconnected s…
Centric Software
Centric Software is an enterprise PLM/retail software company that acquired two businesses — Contentserv and ShoppingFeed — each with their own CRM stack (HubSp…
Embark Law
Embark Law is a Swiss law firm for whom Metawork built a fully automated client mandate and billing system connecting three platforms: Pipedrive (CRM), Clockodo…
