Certified Pipedrive, HubSpot & Make Partner

Everyone talks AI. We make it work for your business.

Because we know the business side first. CRM, automation, websites and web apps since 2013. Then AI on top, in your accounts, run by your team. The projects below show how.

MetaBot runs on our own Metabrain. Ask it anything about your setup.

Official partners & certified integrations

Pipedrive Authorized Partner

HubSpot Solutions Partner

Make.com Silver Partner

Our work

The work speaks for itself.

450+ projects since 2013. Here is a cut across everything we do.

DoXtime

A huge SaaS product for dental practices. A complete practice CRM neatly hidden behind an AI assistant the dentist talks to.

Prototype, pilot running in Munich

l laravel d django

Websites and web apps

Heilberufeberatung

Finanzapp

A multi tenant financial planning web app for advisors of medical professionals. Built from scratch in Laravel.

Pipedrive l laravel

CREATIO AG

Website 2.0

Off Webflow onto a fast Astro site the team owns and edits through Claude or ChatGPT.

Railwayhero

Website

The founder changes his website through Claude in minutes instead of days and weeks of back and forth with a design agency.

OSI Global

Website Refresh

The old WordPress site is gone. A fast Astro site the team owns replaced it.

Company brains and AI

OSI Global

Sales MCP

Their entire sales playbook in chat. Lookups, validation, enrichment and email drafts that write straight back into HubSpot.

Derek Rose

Brain MCP

Ask for a sales report in plain language, get it from live Pipedrive and inventory data. No export.

Dr. Schauer

Kanzlei MCP

Ask in Outlook, get the mandate, the last meeting and the open tasks. No new app to learn, no DATEV screens to click through.

CRM

Immodea

Immodea is a Swiss co-working and flexible office space company managing multiple locations (ORBIZ brand).

Bloombar Watches

Bloombar Watches is a UK-based luxury pre-owned watch retailer operating multiple web properties: the main e-commerce store…

Intugrace

One system instead of four, with payment, dunning and support data in HubSpot and no manual invoice handling left.

Automation

TVL

Tim von Loh is a German vehicle leasing and fleet management company offering subscription-based mobility packages — covering tires,…

OD Solutions

OD Solutions is a German B2B services company providing recruitment, consulting, and office services.

What we build

Your CRM. Your apps. Your website. Your company brain.

CRM

Pipedrive and HubSpot, set up by certified partners since 2013. Launchpad to get started, Scale-up to rebuild, Care to keep it running.

Explore CRM services

Apps and automation

Make workflows, integrations and custom apps around your CRM. Accounting, phone, forms, marketplaces, whatever your process touches.

Explore apps and automation

Web

Websites and web applications your team can change through AI. Fast Astro sites, and full web apps like DoXtime and Finanzapp.

See web projects

Metabrain

Your company's knowledge, playbooks and tools in one place your AI works from. Built on top of the apps above, in your own accounts.

Explore Metabrain

We are not a marketing agency selling half baked CRM setups. We are not an AI shop that has never opened a pipeline. We have built CRMs properly since 2013, and we build company brains on frontier models. Few teams do both.

The numbers

Why AI fails, even at the biggest companies

95%

of enterprise AI pilots show no measurable return

MIT NANDA, The GenAI Divide, 2025

2x

AI projects fail at twice the rate of other IT projects

39%

of companies see any effect on company profit, most of them under 5%

McKinsey, The state of AI in 2025

We know why. Companies burn through tokens without a plan. The tools get bought. The people never learn to use them.

We make it work because we start with your people. We build on systems that already run your business. Then we teach your team to use AI the right way.

How we work

We don't lock you in. We unlock the power of AI for your team.

Most agencies keep the keys. We hand them over. We build in your accounts, show your team the ropes and put you in the front seat.

Derek Rose

We set up the foundation and guided the CEO through the technical steps. He took over and built a massive brain app with its own interface.

Read the case study

Railwayhero

The founder changes his website through Claude in minutes. The same build is his scaffolder for many targeted sites.

Read the case study

OSI Global and CREATIO

Their websites run on code they own. Their teams edit pages in Claude or ChatGPT and ship the same day.

OSI Global case study CREATIO case study

Metabrain

AI assistants inside your apps stop at the basics. Your brain does not.

Use the AI you have properly.

We teach your team how to use MCPs, skills, context and a harness, instead of googling and building sloppy software.
Where official tools fall short, use ours.

They do what the official MCPs do, but with our expertise baked in. MetaPipe for Pipedrive, MetaHub for HubSpot.
Where no tool knows your business, build the brain.

Your logic, your rules, your playbooks. Versioned and permissioned.

Brain projects

Company brains we are building. The client summaries below describe the wider engagement.

HubSpot

OSI Global

We built the OSI Brain, an MCP server that puts their entire sales playbook into chat: identity lookups, email validation, vendor and block list gates, enrichment through ZoomInfo and Apollo, and AI email drafting that writes straight back into HubSpot.

Read case study

Pipedrive

Derek Rose

Ask for a sales report in plain language, get it from live Pipedrive and inventory data. No export.

Read case study

HubSpot

CREATIO AG

A property lead arrives, and the deal, the folder and the reply exist before anyone opens a tab.

Read case study

Pipedrive

Dr. Schauer

Ask in Outlook, get the mandate, the last meeting and the open tasks. No new app to learn, no DATEV screens to click through.

Read case study

Miro

Railwayhero

Premium rail journeys booking platform. A self hosted brain turns product knowledge from Miro and Drive into versioned Markdown and answers the travel experts in chat with the source attached.

Read case study

YouTrack

Metawork Studio

Metawork Brain is our own operating system, built as an MCP server so Claude reads and writes our project knowledge, YouTrack issues, meeting transcripts and client docs from chat. It also powers this website and the client portal.

Read case study

See how a brain is built All MCP projects

Trusted by teams we’ve helped with CRM, automation, and integrations

We’ve implemented CRM systems, built automation, and improved digital workflows for growing businesses across sales and operations. Serving clients across the UK, US, Netherlands, Sweden and the DACH region.

5.0 · 13 Google reviews

What we do

Foundation work is what we are certified for. We build Pipedrive and HubSpot setups. Make automation. AI tools that you own. Including training and ongoing support for your team.

Compare Pipedrive and HubSpot costs

17 Pipedrive setups 8 HubSpot setups 23 Make projects

In flight or completed in the last 6 months.

Active work

In flight

Six active engagements we’re currently building or scaling.

All case studies

Fit check

Not for you if…

We’re a small specialist firm. We take fewer engagements and go deeper. That makes us the wrong fit if:

You want a quick fix, not a system.
You want hourly work without a defined scope.
You’re happy with sheets and email as it is.
You’re happy with YouTube tutorials or folks offering cheap AI services.

If that’s you, no hard feelings. We know smaller studios and freelancers we’re happy to refer you to.

Updates

All Updates posts

What's New in Pipedrive in 2026: Every UI Update, Where It Breaks, and the MetaPipe Fix

A feature-by-feature look at Pipedrive's 2026 UI updates: email logging, Pulse reply hints, send-later, lead-label conversion, Projects Gantt, automation safety rails, WhatsApp, and Pipedrive's own MCP server, with what shipped, where it breaks, and the MetaPipe equivalent.

14 Sept 2026 14 min read

Change Trigger in Automation

New update in pipedrive allows changing the trigger in automations, which simplifies cloning of workflows.

AI & Automation

All AI & Automation posts

AI & Automation

Should you build your own CRM with AI in 2026?

AI can generate a CRM prototype in hours, but not the years of maintenance, security hardening, and edge-case testing already built into Pipedrive or HubSpot. This post compares the real costs of buying a CRM, vibe-coding your own with AI, and commissioning a custom build, using recent AI-spend cautionary tales from Microsoft and Uber. It argues most teams are better served automating their workflow inside an existing CRM, and introduces MetaPipe and MetaHub, Metawork's own MCPs for doing exactly that.

9 Jul 2026 7 min read

Deep Dive

All Deep Dive posts

MetaPipe deep dive — your AI can finally run Pipedrive

MetaPipe connects your AI assistant directly to Pipedrive via MCP — real API calls, not manual relay. Ask Claude or ChatGPT to update deals, find stalled leads, or manage tasks, and it actually does it. No hallucinated fields, no silent failures.

1 Jun 2026 5 min read

Updating the note of the task created in sequences

Sequences don't allow inserting fields in notes or activity titles. But workflows do.

Update: Sort Deals in the Pipeline

New feature allows sorting the deals in the pipeline view.

Pipedrive

All Pipedrive posts

Import Data in Pipedrive: The Ultimate Guide

In this post, we’ll cover 3 ways to import data in Pipedrive and explain the benefits and shortcomings of each.

Pipedrive vs HubSpot 2025 Review – Pricing, AI Updates & CRM Comparison

Compare Pipedrive vs HubSpot in 2025: pricing, AI tools, sales features, and full cost breakdown. Learn which CRM fits your business and why.

Advanced Pipedrive Hack: Automate Emails with Sequences + Workflows

This post explains how to combine Pipedrive Sequences and Workflow Automations to send automated emails from each user’s inbox. Avoid creating dozens of duplicate workflows and simplify email automation for your team with this powerful setup

Problem: Solved

All Problem: Solved posts

Problem: Solved

Date Triggers in Workflow Automation

Date-based triggers in HubSpot come at a premium of 600$/mo. Date-based triggers in pipedrive are free from advanced plans up. Great for sending out meeting reminders and birthday wishes.

Problem: Solved

Pipedrive: The Ultimate Checklist

Everything you need to know about pipedrive before you start.

Problem: Solved

Pipedrive vs HubSpot: When to Use Which and Why?

Pipedrive and HubSpot boast an abundance of features and are suitable for a wide range of business models. Discover which is better for your specific needs.

Client feedback

Es hat Spaß gemacht, mit Nikolai zu arbeiten. Das gesamte Setup, die Kommunikation und die Qualität waren genau das, was wir gesucht hatten. Ich kann ihn nur wärmstens empfehlen und werde auch an zukünftigen Projekten mit metawork.studio arbeiten.

Excellent work all around. Very professional and knowledgeable on integration of pipedrive, CallRail and JotForm.

Metawork is a great team to work with. Knowledgeable, patient, inquisitive and friendly.

The Metaworks team provided us with highly competent and satisfactory support during the transition from Salesforce to Pipedrive. From the intensive consulting and planning phase to the final implementation, we always felt well advised. “Teething problems” were resolved quickly in a relaxed yet professional manner.

“We were in a classic situation of partial digitization with isolated solutions. This made it difficult to see a coherent picture and develop a holistic marketing strategy. I appreciate the collaboration with Nikolai and his team. Especially small companies and startups like us, which are looking for flexible, frugal solutions have the right partner in metawork.studio to develop a lean setup meeting the requirements.”

“It quickly became obvious that while metawork.studio could take care of building out the digital systems, their experience in understanding and developing better workflows is what we needed. We previously relied on individual staff to know what was going on with our customers. We now have a system that anybody can log on to, and understand exactly what has been done and what needs doing. The insight reports are simply amazing. Nikolai will take the time to understand your workflow needs before commencing the project. You may want to rush into it and get things going… but this will save you a lot of time in the long run”

Nikolai is a great expert at what he does. Fantastic advice and great communication.

Nikolai is extremely knowledgeable in the CRM space – specifically Pipedrive. After 2 years, we now have reliable lead source tracking! He since helped us to streamline our processes and efficiencies on all levels. Thank you, Nikolai!

Great experience with metawork.studio and Nikolai. Not only they know HubSpot inside and out, but were organized, patient, and precise in their estimations. We had an excellent experience and would recommend them to anyone.

Excellent work all around. Very professional and knowledgeable on integration of pipedrive, CallRail and JotForm.

Metawork.studio is highly reccomendable! The team implemnted all our requests promptly and all of that worked out fine. Very good knowledge about Pipedrive and connecting it to other platforms/SaaS Services. Thx Nikolai!

Recent work

Astos | Pipedrive to sevdesk invoicing

Astos Solutions builds mission-analysis and flight-dynamics software for the space industry. Metawork set up their Pipedrive CRM and automated the money side of…

105h tracked 102 tasks 7 months

CREATIO AG

CREATIO AG is a Swiss real estate development company. Metawork built a suite of AI-powered automation workflows connecting their email inbox (Missive), HubSpot…

204h tracked 196 tasks 8 months

Web Health Care

DoXtime

DoXtime is an AI assistant for German dental practices. The dentist dictates at the chair and gets back a structured record, a billing proposal grounded on the …

583h tracked 789 tasks 3 months

All case studies

Ready to make it work for your business?

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